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上善如水 北京稻香村

发布时间:2020-04-22 16:56 | 来源:华人频道
       你要根据时代的需求,现在消费者的需求,现代年轻人的需求和儿童的需求。那么,我们总不能让孩子们从小只认得肯德基、麦当劳、披萨饼,应该让他们晓得中华民族传统食品,而且是绿色的。对孩子们的身体没有伤害的。北京稻香村落户前门观音寺,开始了它的追梦旅程。历经100多个春秋,如今的稻香村正在积极感应时代脉搏,打开发展的新局面。市场的变化呢,是从2012年开始明显的。现在的北京稻香村除了加盟店、经销商这些办法以外,更主要的要靠进一步的打通销售渠道,生产上要朝着机械化更科学化迈进,勇于创新。在上百年的追梦历程中,北京稻香村展示出了超强的生命力,始终不忘工匠精神和企业担当,在风雨中逐梦前行。
       现在的北京稻香村依靠的是什么?依靠的是消费者,依靠的是市场。然后后边讲依靠的是企业执行的企业文化,员工们的这种工匠精神。同一块糕点做出来,就像这里边的糕点,外形是一个,质量是一个,里面有没有杂质、异物是一个。我们检查杂质、异物,是用X光机的,已经到这个程度了。处理犯错误的员工要先了解好他家庭的状况。你一下给他制裁的,丢了工作了,他家里没有别人工作,那会给社会造成负担。所以我想到的是,作为一个北京稻香村的企业,对国家应该有承担担当,水利万物而不争,故几于道,一定要按着这个去做。为了顺应新的市场变革,它在创新中传承、在传承中创新,紧跟时代的脚步,绽放光彩,焕发生机。没有任何新生事物,不是在原有传统事物的基础上创新出来的,有历史内在传承精髓的东西一定不能丢掉。最近研发一种叫雪花酥,它最中心放的是鲜奶油,周围是中式的馅,最外面是包酥的皮,中西结合呀。三十块钱一市斤,我认为就不低了,哎呀,那消费者还抢。这一个例子就说明稻香村走的路,现在是中西结合,大胆开放,立足于改革和变革,跟上时代的发展。追求品质用心服务、是“中国梦”实现的必然路径,也是北京稻香村义不容辞的责任,这座百年老店正在用自己的方式践行着“中国梦”。 
       梦想的是有许多种的,而且是有许多标准的,而且我认为它是节节高的。北京稻香村早期的梦想很低层次的,只是多产多销,多获得利润,多上缴税收。那是我三十年前的想法。所以现在我的想法呢,就是你的管理要节节高,你的生产要节节高,你的销售要节节高,你的服务要节节高,包括你的售后环境也要节节高。对消费者的服务,用什么服务? 用心服务,什么时候也不能做成金镶于外而败絮其中,也就是消费者买了,那算成功了。什么时候市场点头了,站在新的起点,北京稻香村与万千企业一样,将继续经受市场的洗礼和考验,奋力把中国文化传播到世界各地。 
       现在我们正在做自己直接的出口权,华人聚集区最畅销。他们并不是需要这一块糕点吃,更主要的是解决了他思想上的怀乡的这种情怀,所以应该向这样的地区发展。引领这个行业走出国门,能够像一棵树发展的,让它枝繁叶茂,让它能够遮阴的地方越来越大,越来越大,把真实的事情做得越来越好,越来越符合市场规则,越来越得到消费者的认同。这也算支持了中国梦的实现吧。


       you need to meet the needs of  times, the needs of consumers, the needs of modern young people and the needs of children. So, we cannot let the children only know KFC, McDonald's, pizza  from childhood.We  should let them know the traditional Chinese food which is green. No harm to children's bodies.  In 1895, Beijing Daoxiangcun settled in Qianmen Guanyin Temple and began its dreaming journey. After more than 100 years, Daoxiangcun is now actively sensing the pulse of the times and opening up a new situation of development. Bi Guocai: The changes of the market have been obvious since 2012. In addition to the ways of franchise and dealers, now Beijing Daoxiangcun relies on further break through sales channels, production should be more mechanized, scientific and innovative. In the course of hundred years’ dreaming, Beijing Daoxiangcun has demonstrated its strong vitality, never forgetting craftsman’s spirit and corporate accountability, moving forward in the storm towards dream.
       What is Beijing Daoxiangcun relying on now?  Relying on consumers, relying on market. And then relying on the corporate culture  that the company implements, and the craftsman’s spirit of the employees. The same piece of cake made out, like the cake here, one is shape, one is quality, the other is without impurity and foreign object inside. We use X-ray machines to check for impurities and foreign objects. It has reached such level. Dealing with an employee who make a mistake must first understand the condition of their family. Once you punish him, he lose his job and there's no one else working among his family, then will  put a burden on society. Therefore, what I think of is that, as an enterprise, Beijing Daoxiangcun, it should bear responsibility for the country. Water benefits everything without fight, that’s almost the same with Taoism. Therefore, we must follow this principle. In order to adapt to the new market changes, it inherits through innovation and innovates from inheritance. Follow the pace of times, sparkle and vibrant with vitality. All new things are created on the basis of the original traditional things. Things that has the essence of history inheritance must not be lost. Recently developed a kind of cake called  Snowflake Flaky Pastry the most central is fresh cream, surrounded by Chinese stuffing, and the outermost is the crispy skin, which is a combination of Chinese and western styles ah. 30 yuan half a kilogram, I think is not cheap, but consumers still buy. This example illustrates the way taken by Daoxiangcun is a combination of Chinese and western styles, and opening up, based on reform and change, keeping up with the development of times. The pursuit of quality and dedicated service is the inevitable path to realize the "Chinese Dream", and the obligatory responsibility of Beijing Daoxiangcun. This century-old store is practicing the "Chinese dream" in its own way.
       There are many kinds of dream with many standards, and I think it is steadily high. The early dreams of Beijing Daoxiangcun were very low-level, just only more produces and sells, more profits, and more taxes. That was my idea thirty years ago. So my current idea is that your management should be steadily high,  your production should be steadily high, your sales should be steadily high, your service should be steadily high, including your customer service should be steadily high. What services are for consumers? Service by heart. We cannot be apple of Sodom anytime. When the market nodded, that means consumers bought, then it is successful. Standing at a new starting point, Beijing Daoxiangcun, like thousands of enterprises, will continue to undergo the baptism and test of the market and strive to spread Chinese culture to all parts of the world.
       Now we are working on our own direct export entitlement, and is the best seller in Chinese gathering area. They do not need this piece of cake to eat, but more importantly is to solve their feeling of nostalgia in mind, so we should develop towards such a region. Lead this industry out of the country and develop like a tree, let it flourish, let it can shade the place getting bigger and bigger, bigger and bigger. Making the real things better and better, more and more in line with the market rules, getting more and more consumers’ recognition. This also supports the realization of the Chinese dream.

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礼赞华人精神,同聚华人力量。展示中华形象,传播中华文明。

京ICP备19026375号-1 京公安网安备11010102001093号 视听节目许可证:0110537 广播电视节目制作经营许可(京)字第03675号

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