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《中国推介·与国同梦》—— 上善如水·北京稻香村

发布时间:2019-08-30 14:32 | 来源:华人频道
你要根据时代的需求
Bi Guocai: you need to meet the needs of  times,
现在消费者的需求,
the needs of consumers,
现代年轻人的需求和儿童的需求。
the needs of modern young people and the needs of children. 
那么,我们总不能让孩子们从小只认得肯德基、
So, we cannot let the children only know KFC,
麦当劳、披萨饼,
McDonald's, pizza  from childhood.
应该让他们晓得中华民族传统食品,
We  should let them know the traditional Chinese food
而且是绿色的。
which is green.
对孩子们的身体没有伤害的。
No harm to children's bodies.  
1895年,In 1895,
北京稻香村落户前门观音寺,
Beijing Daoxiangcun settled in Qianmen Guanyin Temple
开始了它的追梦旅程。
and began its dreaming journey.
历经100多个春秋,
After more than 100 years,
如今的稻香村正在积极感应时代脉搏,
Daoxiangcun is now actively sensing the pulse of the times
打开发展的新局面。
and opening up a new situation of development.  
市场的变化呢,
Bi Guocai: The changes of the market
是从2012年开始明显的。
have been obvious since 2012.
现在的北京稻香村除了加盟店、经销商这些办法以外,
In addition to the ways of franchise and dealers,
更主要的要靠进一步的打通销售渠道,
now Beijing Daoxiangcun relies on further break through sales channels,
生产上要朝着机械化更科学化迈进,
production should be more mechanized, scientific
勇于创新。and innovative.
在上百年的追梦历程中,
In the course of hundred years’ dreaming,
北京稻香村展示出了超强的生命力,
Beijing Daoxiangcun has demonstrated its strong vitality,
始终不忘工匠精神  
never forgetting craftsman’s spirit
和企业担当,
and corporate accountability,
在风雨中逐梦前行。
moving forward in the storm towards dream.
毕国才:现在的北京稻香村依靠的是什么?
Bi Guocai: What is Beijing Daoxiangcun relying on now? 
依靠的是消费者,
Relying on consumers,
依靠的是市场。
relying on market.
然后后边讲依靠的是企业执行的企业文化,
And then relying on the corporate culture  that the company implements,
员工们的这种工匠精神。
and the craftsman’s spirit of the employees.
同一块糕点做出来,
The same piece of cake made out, 
就像这里边的糕点,
like the cake here,
外形是一个,
one is shape,
质量是一个,
one is quality,
里面有没有杂质、异物是一个。
the other is without impurity and foreign object inside.
我们检查杂质、异物,是用X光机的,
We use X-ray machines to check for impurities and foreign objects.
已经到这个程度了。
It has reached such level.
处理犯错误的员工  
Dealing with an employee who make a mistake
要先了解好他家庭的状况。
must first understand the condition of their family.
你一下给他制裁的,
Once you punish him,
丢了工作了,
he lose his job
他家里没有别人工作,
and there's no one else working among his family,
那会给社会造成负担。
then will  put a burden on society.
所以我想到的是,
Therefore, what I think of is that,
作为一个北京稻香村的企业,
as an enterprise, Beijing Daoxiangcun, 
对国家应该有承担担当,
it should bear responsibility for the country.
水利万物而不争,
Water benefits everything without fight,
故几于道,
that’s almost the same with Taoism.
一定要按着这个去做。
Therefore, we must follow this principle.
为了顺应新的市场变革,
In order to adapt to the new market changes,
它在创新中传承、
it inherits through innovation
在传承中创新,
and innovates from inheritance.
紧跟时代的脚步,
Follow the pace of times,
绽放光彩,焕发生机。
 sparkle and vibrant with vitality.
毕国才:没有任何新生事物,
Bi Guocai:  All new things
不是在原有传统事物的基础上创新出来的,
are created on the basis of the original traditional things.
有历史内在传承精髓的东西一定不能丢掉。
Things that has the essence of history inheritance must not be lost. 
最近研发一种叫雪花酥,
Recently developed a kind of cake called  Snowflake Flaky Pastry
它最中心放的是鲜奶油,
the most central is fresh cream, 
周围是中式的馅,
surrounded by Chinese stuffing, 
最外面是包酥的皮,
and the outermost is the crispy skin,
中西结合呀。
which is a combination of Chinese and western styles ah.
三十块钱一市斤,
30 yuan half a kilogram, 
我认为就不低了
,I think is not cheap,
哎呀,那消费者还抢。
but consumers still buy.
这一个例子就说明稻香村走的路,
This example illustrates the way taken by Daoxiangcun
现在是中西结合,
is a combination of Chinese and western styles,
大胆开放,
and opening up,
立足于改革和变革,
based on reform and change,
跟上时代的发展。
keeping up with the development of times.
追求品质用心服务、
The pursuit of quality and dedicated service
是“中国梦”实现的必然路径,
is the inevitable path to realize the "Chinese Dream", 
也是北京稻香村义不容辞的责任,
and the obligatory responsibility of Beijing Daoxiangcun.
这座百年老店正在用自己的方式践行着“中国梦”。
This century-old store is practicing the "Chinese dream" in its own way.
梦想的是有许多种的,
Bi Guocai: there are many kinds of dream
而且是有许多标准的,
with many standards,
而且我认为它是节节高的。
and I think it is steadily high.
北京稻香村早期的梦想很低层次的,
The early dreams of Beijing Daoxiangcun were very low-level,
只是多产多销,
just only more produces and sells,
多获得利润,
more profits,
多上缴税收。
and more taxes.
那是我三十年前的想法。  
That was my idea thirty years ago.
所以现在我的想法呢,
So my current idea is that
就是你的管理要节节高,
your management should be steadily high,
你的生产要节节高,
your production should be steadily high,
你的销售要节节高,
your sales should be steadily high,
你的服务要节节高,
your service should be steadily high,
包括你的售后环境也要节节高。
including your customer service should be steadily high.
对消费者的服务,用什么服务?
What services are for consumers?
用心服务,
Service by heart.
什么时候也不能做成金镶于外而败絮其中,
We cannot be apple of Sodom anytime.
什么时候市场点头了,
when the market nodded,
也就是消费者买了,那算成功了。
that means consumers bought, then it is successful.
站在新的起点,
Standing at a new starting point,
北京稻香村与万千企业一样,
Beijing Daoxiangcun, like thousands of enterprises,
将继续经受市场的洗礼和考验,
will continue to undergo the baptism and test of the market
奋力把中国文化传播到世界各地。  
and strive to spread Chinese culture to all parts of the world.
现在我们正在做自己直接的出口权,
Bi Guocai:  Now we are working on our own direct export entitlement,
华人聚集区最畅销。
and is the best seller in Chinese gathering area.
他们并不是需要这一块糕点吃,
They do not need this piece of cake to eat,
更主要的是解决了他思想上的怀乡的这种情怀,
but more importantly is to solve their feeling of nostalgia in mind, 
所以应该向这样的地区发展。
so we should develop towards such a region.
引领这个行业走出国门,  
Lead this industry out of the country
能够像一棵树发展的,
and develop like a tree,
让它枝繁叶茂,
let it flourish,
让它能够遮阴的地方越来越大, let it can shade the place getting bigger and bigger, 
越来越大,
bigger and bigger.
把真实的事情做得越来越好,
Making the real things better and better, 
越来越符合市场规则,
more and more in line with the market rules,
越来越得到消费者的认同。
getting more and more consumers’ recognition.
这也算支持了中国梦的实现吧。
This also supports the realization of the Chinese dream.