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中国物媒国际传播平台介绍(英文版)

发布时间:2018-04-16 10:04 | 来源:华人频道
  十九大报告中八次提到互联网的建设和运营,网络强国战略方向明确。由五洲传播中心、中国网+和华人频道联合开创了中国物媒平台,该平台以贯彻习近平总书记提出的“创新形式,讲好中国故事,传播好中国声音”的指导精神为核心目标。
  According to the report of the 19th National Congress of the Communist Party of China, the development, administration and functioning of internet services had been mentioned eight times, China has defined the clear strategy of the national cyber development. Under such background, China International Communication Centre, CNLIVE.COM. and HRTV worked together to initiate the platform of China All Things Media focusing on the core target formulated by General Secretary Xi Jinping, of “innovating forms, telling Chinese stories well to the outside world and making the Chinese voice better heard.”
  中国物媒平台是通过在物品上加载二维码、三维码,让物品自己可以开口说话,变身为媒体,讲好中国故事、产品故事和地方故事。文化内容随着物品的 流通遍布世界各个角落,突破了传统的传播模式,让物品开口,成为全新的传播通道。
  Through scanning the QR codes or 3D codes placed on the products or their packaging, consumers from all over the world could easily access to the online resources connect directly to the product’s information, services and more cultural content. From this aspect, China All Things Media platform aims to enable Chinese products to have their own voices to tell the stories of China, regions and themselves with the brand-new communication form instead of the traditional ones.
  五洲传播中心在中国物媒平台中整合国家内容,开发了“中国制造”传播中国声音的全新对海外宣传系统,在海量的出口产品上加载物媒码,播放多语种译制的中国内容,为中国文化的全球传播增加了一条全新通道。
  On the platform of China All Things Media, China International Communication Centre has been integrating the content of the national culture to develop an entirely new overseas publicity system dedicated to spread China’s voice through the products of “Made in China” to the whole world. From which, multilingual versions of programs featuring Chinese culture content could be transmitted worldwide via the exclusive codes on the huge amounts of export products. 
  中国网+为中国物媒整合及生产了每日更新的影视文化娱乐内容,提供了带宽、服务器等核心保障,是中国物媒平台的发展基石。
  Being the development foundation of China All things Media platform, CNLIVE.COM has been organizing and producing daily-updated cultural and entertaining programs and provides the key support including the band width and servers as well.
  华人频道是中国物媒的技术服务商,为物媒码的应用产品研发了独立的产品防伪溯源系统、用户数据分析系统、一物一码促销系统、用户互动系统、消费者大数据系统。这些服务对物媒平台的应用产品自主开放,免费应用,物媒码应用产品是中国物媒平台的最大受益者。中国物媒平台强大的文化内容帮助了产品增加了文化附加值,产品开口讲述产品故事拉近了与消费者的距离。
  HRTV, as the professional technology service provider of China All Things Media, has developed a full set of exclusive service systems including anti-fake traceability system, user data analysis system, “one product one code” promote system, user interaction system and consumer big data platform. Considered as the greatest beneficiary, all the application products on the China All Things Media platform could access to these services independently and freely. Rely on the strong cultural resources and content, China All Things Media strives to help Chinese products to increase the added value of culture and to reach and connect the consumer from all over the world by telling the stories of themselves. 
  中国物媒已在国家对外传播中应用,在出口产品上加载物媒码,中国产品开口讲中国故事,让世界人民了解中国,在国家海外传播中发挥着应有的作用。
  In support of the state’s international communication, China All Things Media has been implementing the applications by loading the QR or 3D codes on the export products to realize “Chinese products tell China’s stories”, letting the world understand China in a better way.
  2017年开始,中国物媒陆续在国内多个城市展开应用,以成熟的服务体系,打造一座座万物为媒的全新城市,让一座城市的物产讲好一座城市的故事,创新形式,开创了城市传播的新局面。
  From 2017, engaged in creating a new era of publicity and dissemination, China All Things Media started to promote this innovated technology with its sophisticated service system in many cities throughout China to practice “products tell the city’s stories” with the conception of “all things could be media”. 
  中国物媒将不断应用最新科技,扩大终端覆盖,服务国家传播,服务城市传播,服务应用产品。打造一座座万物为媒的城市,让“中国制造”传播中国声音。
  China All Things Media will be constantly committed to apply the cutting-edge science and technology to expand terminal coverage, serve national dissemination, serve cities’ publicity, and serve the application products to achieve the goal of spreading China’s voice through “Made in China” to the whole world.

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