According to the report of the 19th National Congress of the Communist Party of China, the development, administration and functioning of internet services had been mentioned eight times, China has defined the clear strategy of the national cyber development. Under such background, China International Communication Centre, CNLIVE.COM. and HRTV worked together to initiate the platform of China All Things Media focusing on the core target formulated by General Secretary Xi Jinping, of “innovating forms, telling Chinese stories well to the outside world and making the Chinese voice better heard.”
Through scanning the QR codes or 3D codes placed on the products or their packaging, consumers from all over the world could easily access to the online resources connect directly to the product’s information, services and more cultural content. From this aspect, China All Things Media platform aims to enable Chinese products to have their own voices to tell the stories of China, regions and themselves with the brand-new communication form instead of the traditional ones.
On the platform of China All Things Media, China International Communication Centre has been integrating the content of the national culture to develop an entirely new overseas publicity system dedicated to spread China’s voice through the products of “Made in China” to the whole world. From which, multilingual versions of programs featuring Chinese culture content could be transmitted worldwide via the exclusive codes on the huge amounts of export products.
Being the development foundation of China All things Media platform, CNLIVE.COM has been organizing and producing daily-updated cultural and entertaining programs and provides the key support including the band width and servers as well.
HRTV, as the professional technology service provider of China All Things Media, has developed a full set of exclusive service systems including anti-fake traceability system, user data analysis system, “one product one code” promote system, user interaction system and consumer big data platform. Considered as the greatest beneficiary, all the application products on the China All Things Media platform could access to these services independently and freely. Rely on the strong cultural resources and content, China All Things Media strives to help Chinese products to increase the added value of culture and to reach and connect the consumer from all over the world by telling the stories of themselves.
In support of the state’s international communication, China All Things Media has been implementing the applications by loading the QR or 3D codes on the export products to realize “Chinese products tell China’s stories”, letting the world understand China in a better way.
From 2017, engaged in creating a new era of publicity and dissemination, China All Things Media started to promote this innovated technology with its sophisticated service system in many cities throughout China to practice “products tell the city’s stories” with the conception of “all things could be media”.
China All Things Media will be constantly committed to apply the cutting-edge science and technology to expand terminal coverage, serve national dissemination, serve cities’ publicity, and serve the application products to achieve the goal of spreading China’s voice through “Made in China” to the whole world.